September 25th, 2010 
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The Art of Establishing Your Personal Business Brand
Author: Lisa Parker-CPRW
As we establish our business and working relationships, we must incorporate those same principles in the strategy we use to develop our personal business brand. As an entrepreneur myself, I would like to share with you three basic steps I took to establish the foundation for personal branding in my business.
Service and Reputation – The first step toward developing a personal business brand is to determine the type of service or product you intend to provide your clients or customers. You have to decide what your mission is and always deliver the service or product as promised; in the utmost professional manner. The expectation of, or perceived service is the reason your customers will choose your services over other competitors. By visualizing the end result of your efforts, you will be able outline a plan of action in reaching your goals.
In promoting my business, I researched other service providers in my career field, and chose to provide my clients with a level of service that I found missing in a sampling of my competition. Quite simply, “One-on-One Customer Service”. The availability of this simple, consumer expectation is severely lacking in today’s market. A client can hardly expect satisfaction in seeking services when contact with a concerned service provider is practically extinct. As my business continues to grow, I note that most of the comments from satisfied customers focus on the need to express their appreciation of being able to contact an individual service provider.
Once you identify the needs of a potential client base, market your business based on the provision of those needs.
Marketing Strategy – The second step in promoting your personal business brand is obtaining visibility. With the unlimited resources and marketing avenues available today, you don’t have to spend a great deal of money (if any) to establish your foundation. You may consider my techniques “shameless self promotion”, however I consider the results monetarily rewarding. In addition to a variety of local advertising assets such as newspapers, magazines and the Chamber of Commerce; there are plenty of online resources just waiting for you to tap into the benefits they provide. One little known example: using popular free blog websites such as “Word Press” will help you to get your information out on the world-wide-web in minutes. I spent a short amount of time researching some of the opportunities available for free advertising, and you can view the results of my efforts first hand by taking time out to “Google” my business name in a variety of configurations (parker cprw, parkercprw, lisa parker cprw).
Networking – The third step in laying a successful foundation for your personal business brand is to never underestimate the power of networking. In addition to the efforts you employ through other advertising and marketing resources, remember that opportunities for networking happen on a daily basis. Aside from the many organizations that enlist members to promote networking with others in your specific career field; there are plenty of opportunities to volunteer in support of events in your local community. As a business owner you can provide free workshops, schedule product demonstrations, distribute opportunities for entry into free drawings at local businesses and a number of other activities that will support the growth of your business. The key to effective networking is to be diverse in your connections, and by this I mean that you should not limit yourself to a particular region. If your organization supports local events, wear a professional identification badge that mentions your business or service.
A large amount of my clients have sought out my services after only seeing the business name, or speaking with other satisfied customers.
Association – The ultimate goal is to have your business name associated not only with the service or product you provide, but with your own personal name as well. Most of us already have a business name before we begin to research and understand the importance of branding. That doesn’t mean that you should wait any longer to begin marketing your name side by side with that of your business. Consider “Trump Plaza”, Trump Towers”, “Trump University”, and “Trump Financial”. Do you know who I am referring to?
Personal Branding is the art of following the “Golden Rule” in the provision of service and interaction with clients and customers. By learning how to manage other people and their perceptions of you and your business, you will naturally establish the unique value that sets you apart from competitors in your career field.
Article Source: http://www.articlesbase.com/branding-articles/the-art-of-establishing-your-personal-business-brand-642990.html
About the Author
Ms. Parker is a Certified Professional Résumé Writer (CPRW), with a diverse background in supporting career minded professionals reach their career goals.
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How can I get started creating and presenting personal growth workshops and retreats?
Hi. I’ve decided to go after MY DREAM. My passion is personal growth and healing. I’ve read hundreds of self-help books over the years, have had my own very deep healing journey, and I have so much to share. I do have a gift with others. Very much so.
I am not definite on exactly what I want to teach. I have so many ideas, that I find myself stagnating and in circles. I feel I should pick one topic. But I have so many!
Perhaps you have created workshops or retreats yourself. How can I research areas of workshop interests? Women seem to be my desired market. But I also have some ideas for men.
How can I get clear on exactly what it is I want to teach and/or can I go with my many ideas and many different workshops? Everyone says, just do one workshop. But I feel I should have several planned.
I know all about the marketing part. That is not the problem.
Seems to be more about some kind of block sitting down and getting clear.
Thank you so much for your ideas!!!
I know exactly where you are coming from.
Start with smaller groups. Offer your workshops for free to get a following. You might want to start with some local churches or civic groups. Build from there.
Start with one workshop. Focus is essential. A niche is vital. Find something that no one else is speaking to and attack it. One workshop done with zeal and sincerity and you’ll be successful. You can branch out from there.
What speaks to you? What topic do you feel women need more than any other? How can you provide information on that topic better than anyone else – or with a twist that makes you unique?
Narrow it down until you have a single idea. You can afford to set aside the other ideas for the time being. They will still be there. One at a time. It’s the only way to be successful. Growth comes from experience, but you need the experience first.
You will probably want a web presence, too. I used SiteBuildIt because they offered SO MUCH for the money. A link is below in case you’re interested. My site is listed below that. It’s about resume writing. I am in the process of finishing my e-book for sale on the site.
Believe me, I know exactly where you’re coming from. I have so many ideas in my head, it’s hard to settle on just one. But I had to start with one idea. I can always work on the next one when this one is up and running (or I may find that I have so much success with this one that I am satisfied with what I’m doing).
You can conquer anything. Just stay focused and maintain your direction.
Good personal growth workshops in England?
Does anyone know of any ?
Check out the following:
http://www.paulmckenna.com/file/102/professional-training-details.html
Do you know how to find a job working as a Faciliator?
I am taking an online course to become a workshop Facilitator in personal growth. I also have another Workshop Leader certificate. While I have worked with children most of my life, I would like to work with people of all ages and going through different stages (like crisis after a divorce, helping people get in touch with their dreams etc.).
I am going to be going out on my own, but wondered if you might have any ideas how I could enter the workforce becoming a trainer or facilitator for a company. This has been a passion of mine for many years. I have a depth and understanding of people, that is unique. My personality is very warm and compassionate and I feel I would be a terrific asset.
I’m nearing the end of my course, and am starting to wonder if I can do this on my own, verses working for a company. It might just be jitters of the unknown’.
Any advise is greatly appreciated!
Thank you.
this sound bad, but good luck. we are in a recession. my wife has her master from a major univercity. (your same field) she was off about 5 months job hunting. she got her foot in the door at an entery level position working with autistic children. when she got the job they told her she was qualified to be a case manager, but they didn’t need one.
anyway she has moved up and is incharge a home with 2 old people and kept 3 of the clients with the autistic childen.
the company is ‘call help at home” I don’t know where you live, but I know you can move up with them.
I hope this was helpful shes out right now or i would ask her for more info. good luck with it.
all the workshops and classes and discussion and therapy and self help books………..does it matter?
all these things people do to connect with someone or to keep the person that they currently have WTF?? Does it help? Or does it drag people through the keyhole in the name of personal growth?
you have to let it work ,use it maybe they do work
are there other places like Esalen in the US?
I´m looking forward to do a workshop there but the dates of the stuff I like won´t work. Maybe there´s some place else with similar programms?
I´m personal/spiritual growth, drama, dance, painting and singing.
anywhere in the US will do.
thanks!
I don’t know of any with the scope of Esalen but you might rummage around at http://island.org/ and see if anything speaks to you.