Executive Coaching Training

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Executive Coaching Training – Good Metrics to Measure Coaching Effectiveness

Author: Shmaya David

Lord Kelvin, while he was still Mr. William Thomson, observed in a much-quoted phrase that unless you can put your knowledge into numbers, it is an inferior, less satisfying kind of knowledge. Executives and managers would definitely agree. This is why it is always better for an executive coach to be able to demonstrate his contribution by quantifiable measurements. This is actually true for any other type of coaching professional as well, though maybe not all clients would know to ask for such metrics.  

What should a coach measure?  

Generally speaking, coaching is about change. A coach is usually hired because someone wishes to make a change, and believes that a coach would be able to help bring on this change. Therefore, the first foremost measurement for coaching success is: did the desired change take place, and is the change as big as was desired?  

In the corporate arena, the desired changes are usually measured in some sort of throughput (units or $ value): Sales, Production volume, rate of processing (i.e. – number of invoices processed) etc. Such metric are usually counted per a given time-frame. Therefore, a measure of the benefit of coaching could be, for example, the percentage of increase of sales over a given period.  

As a coach, you should also try to express the expected change in terms of Return on Investment (ROI%). To calculate the ROI%, you simply divide the (Benefit – Cost of coaching) by the Cost of coaching, and multiply by 100. Of course, one can always manipulate the benefit of coaching by calculating it over a longer period, but if you calculate it over one year no one would fault you. Make sure to point out the calculation period when you present the numbers. For example, if the cost of coaching was 3000$, resulting in 750$ per month increase in gross profit, then the ROI%(1 year) is (750X12-3000)*100/3000=200%, which is quite good as ROIs go.  

Another good measurement is the Break-even point. This metric indicates how long would it take for the investor to regain his investment, without any additional gains. To calculate the Break-even point, divide the Cost of coaching by the monthly Benefit. In the example above, the break even point would be 3000/750=4 months (assuming that the coach was only paid when the coaching was through).  

Such numbers as presented here are actually very good numbers for any kind of investment, and can be used by coaches to demonstrate their value to their clients.

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Article Source: http://www.articlesbase.com/coaching-articles/executive-coaching-training-good-metrics-to-measure-coaching-effectiveness-1279204.html

About the Author

Shmaya is a certified Master Executive Coach (MCI/EMCI). Shmaya teaches coaching courses and develops coach-training materials, courses layouts and coaching tools. http://www.ecoachingsuccess.com

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10 Responses to “Executive Coaching Training”

  1. Woody says:

    Yuppie Executive to Redneck in 35 Easy Steps (not for people with a short attention span)?
    Are you a wealthy and successful suit-and-tie yuppie businessman who has always had a secret dream that you would one day become a redneck? Have you always wanted to be a Bubba, but didn’t know how? Is there an inner Cletus inside that dapper and dignified image, just hollerin’ to get out?

    Purchase the following: one pair of overalls, one pack of chewing tobacco and six cases of beer. That is all you will need to start!

    Now follow the 35 SIMPLE and EASY guidelines. Caution: These instructions MUST be followed in your BUSINESS OFFICE during WORKING HOURS.

    1) We assume you are a dignified, well-groomed yuppie executive; therefore, as you read this, it is also assumed you are wearing a pair of well-polished $800 Brooks Brothers black captoe leather shoes and silk business socks, a $2,000 pinstriped Armani business suit tailored for you, a $150 silk necktie with matching pocket square and suspenders, a starched white shirt, monogrammed cufflinks, silver tiepin and a Rolex.

    If you are not dressed like this, stop NOW and continue when you are. FIRST, untie and remove high-and-mighty mirror-shined executive shoes. Peel off fancy socks.

    DO THIS NOW! This is NOT optional! Be warned: these shoes and socks have been vital to your identity until now, so do not deceive yourself; this will be a challenge to a true yuppie executive. They MUST be removed to move forward into the wonderful new world that awaits you. (Note: This will also work with Johnston & Murphy wingtips or those Italian loafers with those little tassels on them.)

    2) Stuff silk socks in shiny shoes and drop in garbage can.

    3) *URGENT* Do not, under any circumstances, put shoes back on. You MUST remain barefoot. If you fail, return to step one. This will take discipline! This is where most would-be bubbas fail! You will be tempted to put them back on – resist this!

    If you have trouble, don’t hesitate to call our 800 emergency number. A bona fide trained Bubba coach will help you.

    4) The following is guaranteed to help bring you off your high horse in a hurry, and into the redneck world! Trust us!

    Prop bare feet on polished office desk, with soles facing open office door. Do NOT remove feet from desk, even when co-workers, clients and/or boss enter office.

    5) Remove cufflinks and scratch soles of feet with them when others enter office and during office conference. Put cufflinks back on.

    6) Use necktie to wipe nose.

    7) Use tiepin and/or collar stud to clean toenails. Put tiepin or collar stud back in tie or shirt.

    8) Eat lunch with knife only. Wipe dirty knife on otherwise spotless business suit.

    9) Reach under suit trouser leg and scratch. Scratch under arms.

    10) Open can of beer. Drink rapidly and belch loudly. Practice! Dribble on business suit. Discarded business socks may be used to wipe mouth. Repeat. Pile cans on expensive office carpet.

    11) Shout with laughter for no reason.

    Note: Do NOT be concerned if you experience concern about your dignity. Your dignity will soon disappear! Do not worry!

    12) Place tobacco in mouth; place in back of cheek. Practice spitting streams of tobacco juice on to computer screen, or on polished office floor, or on important presentation, or in the cuffs of the trousers of your pinstriped suit. Brooks Brothers shoes may also serve as spittoon.

    Note: This is the ONLY time when you may retrieve shoes from garbage! See Step #3.

    13) Untie and remove natty silk necktie, unfasten and remove gold monogrammed cufflinks, pluck pocket square from suit, unfasten tiepin, unbutton and pull out suspenders and slide Rolex off wrist. Drop ALL items in garbage can.

    14) Strip off expensive tailored Armani business suit, starched shirt and designer underwear. Toss in garbage can.

    Note: Removal of business suit can be traumatic for an uppity upper class businessman. It is comparable to an operation. Be prepared for shock to system.

    15) Add briefcase, cell phone and day-timer.

    16) Cut up credit cards and throw away wallet.

    17) Cut up Ivy League degree.

    18) Put on overalls. Walk around in hem to get used to your new look.

    19) Practice poor posture and sluggish walk.

    20) Cancel subscriptions to Wall Street Journal and New York Times. Have cable disconnected.

    21) If you have not already been fired, quit high-paying prestigious white-collar job and stop working altogether.

    Alternative: become a garbage man or janitor or sling hash in a diner.

    22) Make appointment with dentist. Have front teeth removed.

    23) Make appointment with surgeon. Have all hair on top of head removed through electrolysis. Let hair grow on sides and back.

    24) Shave ONLY twice a week. Be careful to leave stubble at all times.

    25) Bathe ONLY twice a week.

    26) Begin intensive redneck language course. Do not use more than five words in a sentence. Drop all “NG” endings from words – “havin” instead of “having”. Learn to yelp and whoop and holler.

    27) Sell Porsche.

    28) Buy used pickup.

    29) Sell condo.

    30) Buy dilapidated shack in backwoods and shotgun rack.

    31) Give or throw away all remaining clothes: business suits, ties, shoes, socks, shirts, and accessories, including Burberry tuxedo, overcoat and patent leather pumps worn to corporate black tie events. NOTHING can be retained.

    32) Sell stocks and bonds and give all proceeds from these and sale of car and home to a redneck charity. You will NOT need money.

    33) Watch NASCAR and pro-wrestling every day. Do NOT miss any episodes.

    34) Find wrecked car and leave in front of shack.

    35) Have name changed legally from “Mark” or “Andrew” or “Kevin” to “Cletus” or “Bubba” or “Jed”.

    Congratulations! You, Sir, are now the Redneck you have dreamed of becoming!

    Satisfaction Guaranteed! And no one will ever call you “sir” again!

    • Anonymous says:

      Oh God. I just might do that, really I will. Just watch me. I’m not sure who it insults more, the yuppies or the rednecks.

  2. dngrzdmn says:

    Job scam? Received from executive Recruiter with RJ & Makay?
    Hello,

    I am an Executive Recruiter with RJ & Makay. We are the largest recruiting firm within the financial services industry nationwide. We came across your resume and would like to speak to you regarding an opportunity that may be of interest.

    Our client is looking for professionals who have experienced success in a prior career and want to leverage their experience in a new industry. This position offers an opportunity for excellent training and licensing in the financial services industry. The position offers a salary plus commissions and full benefits. You will become both a stockbroker and a Financial Advisor working from your own office with your own full time assistant, working with leading-edge technology and more support than you ever thought possible.

    You may be wondering why your resume was selected. You display traits that our client is looking for; so, your background may transition well into this career.

    Many of our candidates ask us why they should consider a career in financial services now during a time of economic uncertainty and market volatility. We’re proud to represent clients who are stable, not connected directly to the banking industry, and who manage investments conservatively for the long run. Although the media is painting a very bleak picture, their analysts have guided advisors well and they continue to perform well. History has proven that new advisors at our client companies do as well in down markets as they do in bull markets. Investors are starving for good, prudent advice. Our clients’ competitors are not talking to their clients and this represents a tremendous opportunity for our advisors who are proactively making contact with these prospects. Our clients’ financial advisors are as successful in transferring in accounts during down markets by being proactive with potential clients as they do in up markets. New FAs have a proven history of doing well in declining or flat markets due to our clients’ prospecting strategy. It quite simply is more effective in building trust and establishing new relationships. Our New FA’s are currently performing at the highest levels since early 2005.

    Opportunities like this are rare – and this one doesn’t cost you anything but time and interest. We can equip you with a highly competitive advantage by coaching you through the candidacy process. This is a serious professional opportunity with a leading firm in the financial industry. We will act as your agent, at no cost to you. After your initial interview with us, should we decide to move forward with the client interview process, we will send you our customized Interview Preparation Package which is a detailed and powerful tool equipping you with everything you need to know about the process, position and the client.

    Please reply to this e-mail to set an appointment to discuss the position in detail and include the following:

    #1 – The best 2 hour window for you to be reached to hear about the position

    #2 – The best phone number for us to call you

    #3 – A copy of your resume/CV in MS Word or PDF format

    If a member of our hiring team has not already called you, you may receive a call soon. For additional information, please feel free to visit our website at http://www.rjandmakay.com.

    Sincerely,

    Adrienne Obey
    RJ and Makay
    Executive Recruiting
    aobey@rjandmakay.com
    (888) 928-0008 ext. 308

  3. Farty McFart {I'm back} says:

    Does this sound like a report that will get a distinction as a grade?
    Even as a customer service executive, one person cannot single-handedly develop the business’ customer relationship: it is up to all of Truck Supplies Ltd’s staff members. Working with staff to improve customer service means that the employee must be very persuasive. For example, while conducting meetings to the business’ staff, he/she has to be able to persuade the audience of why a business with good customer services is more liable to succeed because its visiting customers would become regular and loyal ones.

    As well as possessing persuasive skills, the customer service executive must have adequate presentation skills because a part of conducting meetings sometimes involves presentations. Presentations aid with pitching ideas to the business’s staff on the importance of improving their services to customers. By using appropriate professional language, eye contact and visual aids, the customer service executive is able to sell the idea of improved customer service to other staff members.

    Business directors want teams that are effective, focused and committed to organised goals. One of these organisational goals is improving customer service which his why the customer service executive needs to have good motivational skills. Staff members will only work on developing their customer service if the executive motivates them accordingly. This motivation can range from training staff members, challenging staff members with unusual tasks, introducing healthy competition between employees, keeping an open communication with them and building relationships with them.

    Motivational skills are especially helpful during training/coaching sessions which are invaluable in getting the business employees together every once in a while to practice new ways of improving their customer service using role-plays. Not only does this improve staffs attitude and knowledge of customer service but it also helps in team building and creates better team players among staff. This is not limited to just on-going staff but also new staff so that every staff member can meet the customer service requirements expected from the business’ customers.

    This employee must be capable of creating a ‘Service Standards’ for the business which will then be distributed to every employee. If possible, it should be distributed to customers as well to make them realise the level of service they can expect to get from the business and its employees. Working with staff also means working with customers to encourage them to observe and report on the services they receive. In addition, the executive has the duty of making sure that all customers’ queries are investigated and resolved appropriately. In cases where an employee has completely disregarded every guideline and service standard towards serving a customer, the executive has the position of escalating such queries and taking it up with the team manager. An instance of where an employee could disregard such guidelines and offer bad customer service is detailed in the case study below.
    It’s business A level

    • Anonymous says:

      I did the same thing in A Level, do they have the same scenario for every school in the UK????

      Well that is near perfect, but I would say add some examples and link it to Truck Supplies.

      E.g custoemr exec is doing a presentation about introducing new ranges of truck supplies, he needs to have good presenting skills. Blah blah blah.

      Even by mentioning the word truck supplies as an example, gets you the mark because it links it.

  4. Naresh -The Goan Hunk- says:

    Something really weired….laugh &laugh &laugh?
    1)Rakhi has big.!

    Ranimukerji has 1 big & 1 small!

    Aishwaryarai has two small!

    What’s that?

    The letter ‘R’.
    2)TERRORIST POEM
    Talibän TALIBÄN
    Yes papa
    Making BOMBS
    NO papa
    telling LIES
    NO papa
    open ur jacket
    dham dhum dhaa!
    2)Y r boys nt usd in kurkure ads….????imagin a guy sayn……tedha hai par mera hai…!!
    3)Classroom is just like a train
    1st 3 benches are VIP Executive coach,

    Middle 3 benches are General Compartments

    & d

    Last 3 benches r Sleeper.
    4)Biscuitwala’s love letter: dear marie, today is goodday.U hav krack’jacked my little heart. Now i m in 50-50 position.plz dont play hide and seek,Tumahra tiger.
    5)Sardar busy removing a wheel from car. A Man asks:
    ‘Why r u removing wheel from ur car?’
    Sardar: “Cant u Read English,
    ‘Parking’ for 2 Wheeler Only.

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